About 100 Ways


100 Ways to Help the High Street is a collection of tools which, if implemented in the right place, combination and time, can have a positive impact on town and city centres.

Some of the schemes available here are more ambitious than others, and some more expensive to put in place.  However, with a range of ideas covering different dimensions of the high street it is hoped that, regardless of your town centre’s size, whether or not you have developed a mature partnership, and the size of the budget at your disposal, you will find something here that is useful.

This is not just about making the most of best practice. There is also useful legislation available that can support champions of the town centre. The Localism Act, passed in 2011, has empowered local authorities, businesses and communities to do more if they feel they can. Take for example the general power of competence. The powers and responsibilities of local authorities were previously defined by legislation. They could only do whatever the law specifically stipulated, limiting innovation. However, with the general power of competence being introduced, local authorities now have the power to do whatever they want so long as they do not break the law. If used correctly, the general power of competence could be the catalyst for innovation by local government, opening up an incredible array of possibilities. The refreshed 100 Ways will examine the additional powers available to undertake positive change as a result.

100 Ways to Help the High Street is primarily for Town Centre Managers, local government officers and elected members. There are many locations where groups have formed and are already working cooperatively to achieve success. However, job title is not a precursor to the successful implementation of many of these schemes.  A running theme throughout 100 Ways to Help the High Street is that whatever resources you have at your disposal, and whoever takes the lead on many of these activities, success is achievable through cooperation. For the purposes of this guide we will refer to these people using the term ‘Town Teams’ as coined by Mary Portas in her review of the high street at the end of 2011.  A Town Team may be led by a Town Centre Manager, but will include representation from local businesses and the local community in order to meet the needs of all.

Using many years’ experience and real life examples, this guide aims to be a resource and a starting point for those wishing to improve their place, however it can in no way be considered exhaustive.  You can expand, shrink and adapt these schemes to suit local circumstances.  Each section has one or more case studies at the end to demonstrate how some of these hints and tips emanate from real-life examples using the ingenuity of Town Centre Managers and other champions of the high street. 

Contributors, Acknowledgements and Photo Credits

The organisations and individuals involved in the development of 100 Ways to Help the High Street include:

Jean Ball MIPM has over ten years experience in town and city centre management, regeneration, events and marketing.  Jean is a member of the ATCM Advisory Council and the main author of the 2012 version of ‘100 Ways to Help the High Street.’ 


Photos and images have been kindly provided by the following:

  • The Association of Town Centre Management
  • City Dressing
  • Halifax Street Angels
  • Jean Ball
  • Transport for Greater Manchester 


It is important for all users of 100 Ways to help the High Street to remember it is only a guide and that responsibility for the impact of implementing suggested best practice and legislation  lies with the user. There is a disclaimer against all comments referring law, legal implications and enforcement. The law is complicated, open to interpretation, differs from location to location and quickly evolves. Consequently, this resource should be used as a guide only, and unless specifically stated, references to the law apply to England only.

For all users, even those based in England, we ask that local legal advice is sought before acting upon any legal recommendations offered as disparate and evolving legislative frameworks could invalidate information presented here.

Contributing organisations, contributing individuals, sponsors or anyone else connected with this project cannot be held responsible for the information provided by third parties through the external links and external publications listed in 100 Ways to Help the High Street.