Creating an Image
Shopfronts are a part of your street. They provide colour, animation and an overall sense of the quality and diversity in a town. In order to create a sense of cohesion, it is valuable to develop a design guidelines to assist building owners and architects.
Shopfronts should relate visually to the overall design of the building and the surrounding environment. Without this, a high street can appear cluttered or even ‘cloned’ with advertising signs obscuring the sight lines and standardised shop fronts that are not in keeping with the architectural character of the buildings and wider personality of your area. Remember that great places are 'alive after five' too, so the design and look of security shutters is important to consider, as it lighting. The design of each shopfront will vary, but the presence of consistent elements in every shopfront will create an impression that the varied businesses belong together and compliment each other.