Local Business Awards

Creating local businesses awards is a great way to help raise standards, establish your partnership as a local business leader and raise the profile of the participating businesses. Achieving an award is a great boost to the confidence for those who are successful, or even just nominated. Awards act as a marketing tool which managers can use to grow and develop the business. From the consumer perspective, an award acts as a quality mark meaning visitors have a way of spotting the best a high street has to offer.

There can be a positive affect for those businesses who are not nominated by the scheme. Awards showcase best practice allowing other managers to learn new techniques and develop their business if they aspire to participate in future competitions. The award event can be a great networking opportunity, and a chance to put on the glad rags and celebrate all the hard work and excellence that is going on in the town centre. Be sure to invite the local press and book a photographer.

Award ideas include; Best Christmas Window Display, Best Independent Shop, Best Place to Eat (with categories for thrifty lunch, celebration evening meal, etc), Most Attractive Shop Front, Best Kept Street, Most Family Friendly Shop or Café, and so on.

There are example of local award schemes in Birmingham, Bath, and Croydon.