Marketing with Neighbouring Centres and Attractions
Every town centre needs some support from time to time, although some local centres are not lucky enough to be able to afford a dedicated resource just for them. This doesn't mean that smaller town centres cannot benefit from a professional coordinator or town centre manager however. For smaller partnerships with limited resources, why not work with nearby town centres or tourist attractions to pool your efforts?
Several town centres in an area can take a joint approach to marketing and promotion, creating a comprehensive response to competition from other nearby towns and out-of-town shopping centres. This also adds weight to potential proposals for sponsoring, funding or investment too.