Pedestrian Signposting or Wayfinding

Think about your customers' journey to your town centre - traffic signs and satnavs will help guide people to you, but what happens when they leave their car or get off the train?


Good quality pedestrian signage at street level can look great and showcase your town centre's shops, green spaces and public areas. Integrating technology into this will allow you to reveal our town centre to new users, wider audiences and with a more personalised experience. Bath are looking at this now.


Pedestrian signage, also know as wayfinding, varies in price depending on the scale, material and technology you want. Your local partnership has a strong role to play in discussing what should be represented on the maps; every stakeholder will want their place included, but this is impossible, so a clear policy is a wise starting point. It is also worth considering how the images, maps and information on your wayfinding links to other visitor information like websites and town guides. By using consistent imagery, information and style the distinctive character of your town or city can clearly be communicated.


Remember to plan for maintenance and change. Electronic kiosks and screens have their place but can carry substantial ongoing costs. With the impact of smart mobile technology, an interactive app linked to smart enabled wayfinding panels may prove a more flexible and cost effective investment. Two great examples of a successful wayfinding initiatives is the Bristol Legible City project and Transport for London's scheme.