The Evening and Night-time Economy : a successful case study

Bournemouth Quality Nights Initiative

Location: Bournemouth

Bournemouth Town Centre Management brought together the licensed premises, the Police and local authority departments (Tourism; Safer Stronger Communities) to create the Quality Nights Initiative. The Bournemouth Business Improvement District has also joined the team, and this partnership would establish the direction for new schemes and projects and ensure the continued success of existing ones. Now in its sixth year the partnership has started to reverse the negative perceptions and is building a quality image of the town, with benefits for all stakeholders as a result of a growing and successful night time economy.

The Partnership's main objectives are:

  • Reduction of crime and anti social behaviour
  • Improving and promoting the image of the town
  • Encouraging close partnership working, especially with the trade
  • Creating a strong future for the resort

The core strategy was set out in the Bournemouth Quality Nights Initiative plan. Key projects were established to meet the objectives that were agreed by the partnership. These projects included:

  • Establishing a sustainable Best Bar None scheme
  • Growth and development of the trade association Town Watch
  • Participation in the Alcohol Harm Reduction Strategy
  • Late night transport alternatives
  • Changing the perception of the town at night

Results / Outcomes:

  • Five years of Best Bar None
  • Three years of Light Nights
  • Awarded Purple Flag status in  2010
  • Continued Night Bus service 24 hours over Friday and Saturday
  • New upgraded Safe Bus with medical practitioner

Many other projects have been introduced and underway to support the proactive work of Dorset Police in both police led projects and front line policing. The partnership remains committed to this balanced and inclusive approach to delivering positive change to the safe yet vibrant night time offer in Bournemouth.

Finance was provided through the shared funding of the council and the trade plus any other funding sourced by the NTE Co-ordinator in cash or kind. The project is now in its sixth year and continues to operate within the original format.