Breathing Life into Lyric Square, Hammersmith
Lyric Square sits outside of the Lyric Theatre in Hammersmith, London.
The public realm work was designed to augment a programme of successful streetscape improvements by encouraging more effective community use of a newly refurbished square in the town centre. It hosts regular events, including a Farmers' Market that has become a major driver in increasing people to the area. It is widely regarded as a good practice example of revitalising a town centre through an effective mixed-use approach to public space. Its 25 stalls draw several thousand visitors every Thursday with a wide offering of fresh and organic produce.
The juxtaposition of the country Farmers' Market within a modern, newly refurbished environment has enhanced the vitality and vibrancy of city centre living, making a significant visual impact and combines well with new cafes and eateries surrounding the square to create the place of choice to meet at lunchtimes. Its success has paved the way for the introduction of additional activities such as Summer Jazz on the Square and several other community and public events and street entertainment. The project is both self-funding and generates licence fees which are used to cover the costs of marketing and promotional support.