Enhancing your Town Centre : a successful case study

Interconnect Birmingham

Location: Birmingham

Interconnect Birmingham is a city-wide framework to guide the development and design of Birmingham city centre. The project focuses on people and their journey to, from and around the area to ultimately improve visitors’ experiences of Birmingham. The final system integrating pedestrian wayfinding with public transport information, provided through a network of on street, heads-up, map based totems integrated with public transport information, at bus stops and pedestrian wayfinding decision-making points.

By 2013, visitors saying they were dissatisfied with wayfinding signage in Birmingham city centre had fallen from 23% in 2010 to just 8%. This was the major results of the wide group of stakeholders working together for the benefit of city centre users, including the City Council, transport operators, Marketing Birmingham and city centre BIDs.

The high quality map base used on the totems is also available for external partners to use on their own products, meaning other maps and guides have been produced to compliment the public realm experience. These include the ShoppinginBirmingham.com map and a Colmore Business District guide. The strategy put people at the centre of plans for Birmingham city centre, meaning more people feel comfortable using and exploring the area.