Kingston StockMkt (a night market)
Kingston Business Improvement District, working with StockMkt, the local authority, local traders and other services, wanted to improve the perception of Kingston's evening economy and make the area 'alive after five' for more than the 18-30 age bracket.
Kingston Night Market was born, and was one of the first in the UK. Up to 2,000 people attend the night market, with a boost to the evening economy of over £30,000 and an average dwell time of 4.5 hours. University students, families with young children as well as teenagers attended, as did hundreds of the older (50+) group. In total, it cost Kingston BID roughly £5,000 to set up, manage and clean up afterwards, with costs anticipated to be lower with each market.
The night market concept is inspired by those in Asia, with their plethora of delicious street food and vibrant atmosphere. The StockMkt provided a fun and innovative evening experience, where quality and service were paramount and the local community celebrated.