The Evening and Night-time Economy : a successful case study

Newcastle is 'Alive After Five'

Location: Newcastle

In 2010, Newcastle’s council owned car parks and city centre retailers joined together to launch the Alive after Five initiative. Parking became free after 5pm and retailers agreed to keep their doors open until 8pm Monday to Friday and until 7pm on Saturdays.

In 2012 it was estimated that the scheme had provided a £157m boost to the city’s economy. Sean Bullick, CEO of the city’s business improvement district NE1 was quoted in the press saying, “The benefit of Alive After Five goes far beyond the retail sector. The city’s universities and professional services companies benefit from having a more cosmopolitan and attractive city centre offer for their employees and students, and the city’s bars, restaurants and cultural venues also benefit from the free parking after 5pm element of the initiative. Free parking has always been highlighted as absolutely critical.”