The Evening and Night-time Economy : a successful case study

Prest Fest, Preston

Location: Preston

Prest Fest is an annual event promoting the city's nightlife, and sees entertainment from live music to lighting and street theatre attracting people into the city centre after dark in more than fifty participating venues. The 2014 Prest Fest saw giant illuminated peacocks, samba drummers, discounts in bars and restaurants and free entry to nightclubs. Turnover was increased on average by 31% in participating venues with footfall increasing by 19%, of which a third were first time visitors to Preston.

Prest Fest is organised by Preston's business improvement district and supported by a large partnership all set on delivering the vision of a positive, successful and safe Preston in the evening.