Safe, Secure Streets : a successful case study

Rochdale’s Safer Communities Strategy

Location: Rochdale

This wide ranging project led by Rochdale Town Centre Management was designed to reduce crime and the fear of crime under the banner, Everyone is Safe and Feels Safe. By working with the borough council, Police, safer communities and regeneration partnerships, an impressive list of initiatives have been delivered and publicised in the media to ensure a positive impact on public perceptions.

Some of the initiatives introduced include:

  • Dispersal orders and high visibility patrols introduced

  • Subway murals introduced to enhance perceptions of safety and local pride

  • A magazine distributed to 30,000 people informing them of what business is doing to combat crime

  • Local press advertising employed to promote safe venues

  • Plaques sited around the town centre to remind visitors that the town has received a Safer Business Award in recognition of its combined initiatives

  • Monthly town centre columns in the local newspaper to promote activity

 

This determined and sustained drive to promote successful crime reduction measures generated considerable public interest and added to the town centre as a whole. Specific achievements include increased footfall in the newly cleaned and decorated central areas, enhanced pride of place and increased turnover among town centre businesses.