Spare Change for Real Change - Winchester BID
In order to tackle a problem with begging on the high street the Winchester BID set-up a scheme called ‘Diverted Giving’ to both help the disadvantaged in the community and to reduce street begging. 100% of the money raised from the scheme is divided equally between three nominated charities; Winchester Churches Night Shelter, Trinity Centre, and The Salvation Army.
Brightly coloured donation boxes are situated in banks, restaurants, cafes, pubs, and shops in and around the city centre, supported by posters and leaflets promoting the scheme. Members of the public can support the scheme by making a donation into one of the boxes. The scheme currently generated approximately £2,000-£3,000 per annum in 2010-11. Following its initial success, Winchester BID re-launched the scheme under the new name ‘Spare Change for Real Change’. The logic behind the name change is to provide the scheme with a brand that has the most potential to communicate the importance of the long-term improvement of the lives of vulnerable street users to the general public. The whole scheme becomes ineffective if it does not capture the attention and imagination of the general public. To achieve this, Spare Change for Real Change is supported with flyers, editorial in the Winchester BID’s newsletters and websites including those of the participating charities.