Talking to Investors

Nearly all business decisions, particularly those involving investing money and resources, are based on a well researched business plan. Local partnerships and local authorities need to be able to contribute to this conversation.


It's a good idea to have some simple statistics at your finger tips to help you. Details include demographics, spend patterns, local development trends and the strategic direction your partnership is taking will all hep you entice investment. Whether you are looking to encourage local start-ups or attract branded multiples, building a strong evidence base is important. Not only will having this knowledge help to encourage desired investment, but it will also help identify developments that are not in the best interest of your town centre.


Providing information for potential investors researching locations also allows you to establish useful relationships with newcomers to your town. An inward investment guide, such as this one from Barking & Dagenham, can be a great tool to promote your area.