As well as good pedestrian signage, a good way to encourage people to explore your local area is to create ‘Town Trails’. These might have a heritage or arts theme for example, guiding visitors through the town stopping at attractions and sites relevant to the theme.
It is ideal to include some hidden gems or details that you might not notice or find if it were not pointed out. You could add a treasure hunt element to a trail with a prize at the end for those who can answer a few questions or prove they’ve been round by clicking on QR codes at each stop. The Trail can be temporary or permanent, marked out with signposts, plaques or paving stones, or just as a paper map, or downloadable mobile app.