Unifying Public Transport
A holistic review of public transport, followed by genuine integration on everything from infrastructure to branding, can provide visitors an attractive alternative to the car. A unified transport system for the town centre depends on high levels of cooperation between transport operators who have everything to gain by offering convenience for shoppers, communities and commuters.
Transport for London utilised this method to great effect with the introduction of the Oyster Card – a pay as you go card which can be used to travel on any public transport in London by simply scanning it as you enter and depart stations or vehicles. The Oyster Card offers cheaper transport than standard fares, and makes it easy for people to move around the city without the need for change and numerous paper tickets.
This type of strategically important programme requires time, patience and willpower. But as London and Manchester have shown, a unified transport authority can improve the consumer journey to, from and within your town centre.