Using 'Gateway' Opportunities

Bus stations, train stations, car parks and key pedestrian routes into your town centre are all ‘gateways’; these arrival points need to be clean and welcoming with a flavour of the distinctive character of your town. Use these entry points to promote what your town centre has to offer with town maps and visitor information freely available, as first and last impressions count, and usually these key points will be where this happens. Make sure signage to your town centre is strong here, and if you are lucky enough to employ welcome hosts or similar staff, perhaps these locations are suitable for an information point?